Aside

Cyn

https://cynlam.github.io/bio/



Contact

Scripting

VBA
SQL
R
Python

Technical Skills

  • • Automation: PowerBI (DAX, Power Query), Excel (VBA, Power Query), SQL, Groovy
  • • Advanced Analytics: SPSS, R, Python, Latent Gold
  • • Research Platforms: Qualtrics, Q Research Software
  • • Basic Data Platform Usage: Snowflake, Databricks, AWS (S3)

    • Main

    Cynthia Lam

    Strategic analytics & data leader with 10+ years of experience designing and executing research and analytics programs across private and public sectors on both client and agency sides. Experienced in driving actionable strategies for senior stakeholders, building high-performing teams, fostering cross-functional collaboration, and serving as a trusted advisor to clients through translating complex data into evidence-based recommendations. My hands-on abilities allow me to lead and conduct advanced analytics (SQL, PowerBI, Qualtrics, Q, R), mixed-method research, and operationalise insights to improve customer experience, market positioning, and stakeholder decision-making.

    Experience

    Manager - Insights & Analytics (2023-Oct to 2024-Nov)

    Sydney

    2024 - 2023

    • Established the agency’s first centralised insights function, defining strategy, processes, BAU operations and establishing research as a pillar of regulatory decision-making.
    • Launched Voice of Customer (VoC) program unifying cross-divisional teams to work under a shared data strategy.
    • Automated reporting via PowerBI and Qualtrics dashboards, enabling real-time insights shaping decision making.
    • Defined NSW Fair Trading’s research strategy to align with regulatory priorities, influencing policy on improving fairness and transparency in the marketplace across key industries.
    • Established trust in evidence-based insights within NSW Fair Trading, which previously lacked confidence in data-driven decision-making.
    • Created a roadmap for regular reporting, ensuring insights were actionable and integrated into business operations.

    Analytics Lead, Australia & New Zealand (2022-Dec to 2023-Oct)
    Senior Analytics Consultant (2021-Mar to 2022-Dec)

    Sydney

    2023 - 2021

    • Established a team of analysts, and managed cross-functional work priorities to drive optimal resource allocation.
    • Scaled analytics operations, delivering client-facing dashboards to pharmaceutical and healthcare clients that informed market entry strategies, patient outcomes and regulatory compliance.
    • Drove ANZ analytics strategy, positioning Prospection as a thought leader in compliance-driven insights for healthcare.
    • Collaborated cross-functionally to define products, create value propositions, and establish pricing structures.
    • Directed analysis of data to evaluate compliance with federal guidelines, identifying prescribing patterns that posed risks to public funding integrity.
    • Developed automated insight delivery to clients tracking medication adherence trends, enabling clients to proactively adjust communications material with compliance requirements while capturing market share.

    Research Manager (2018-Mar to 2021-Mar)
    Higher Duties (2020-Feb to 2020-Nov)

    TAFE NSW

    Sydney

    2021 - 2018

    • Led and mentored a team of researchers and analysts, executing research projects and delivering high-quality reports within deadlines.
    • Designed and implemented quantitative and qualitative research programs, generating actionable insights.
    • Conducted complex data analysis using SQL and R, providing strategic recommendations.
    • Led mixed-method research on student engagement, directly informing budget allocations and program redesigns.
    • Collaborated with IT and policy teams to integrate analytics into a centralized data system, enabling real-time reporting for senior leaders to allocate resources toward high-impact educational programs.

    Consultant (2016-Jun to 2017-Nov)

    Sydney / Singapore

    2017 - 2016

    • Designed and managed end-to-end market research projects, from design to proposals and final report discussions.
    • Designed brand health and market access studies for pharma clients, including predictive analytics.
    • Maintained and nurtured client relationships, contributing to business development.
    • Delivered insights for pharmaceutical clients on market trends, concept, sales aid testing, brand positioning, and off-patent access strategy.

    Account Manager (2016-Feb to 2016-Jun)
    Senior Research Executive (2013-Jun to 2016-Feb)

    Ipsos

    Sydney

    2016 - 2013

    • Managed key client accounts across finance, FMCG, and healthcare industries.
    • Conducted research in brand equity, innovation, and forecasting.
    • Certified in Ipsos Bayesian Network (IBN) analytics for Australia and New Zealand.
    • Delivered insights for multi-industry clients on market trends and consumer behavior, informing brand positioning and regulatory compliance strategies.

    Project Manager (2011-Oct to 2013-Jun)

    INSIDESTORY

    Sydney

    2013 - 2011

    • Managed projects, liaised with external suppliers, and assisted in research for both private and public (i.e., regulatory/policy environments) sector clients.



    Education

    Masters of Management in Community Management

    University of Technology

    Sydney

    N/A

    Postgraduate Diploma Psychology

    Murdoch University

    Perth

    N/A

    Bachelor of Arts - Psychology

    Macquarie University

    Sydney

    N/A



    Disclaimer



    Made with the R package pagedown.
    The source code is adapted from github.com/nstrayer/cv.
    GIF image from butlerm.

    Last updated on 2025-06.